Nikita Mehta has joined Madison World as Account Controller.Mehta shared the update on LinkedIn, stating that she has taken on the new role and will be working on brands including Raymond.Prior to this, Mehta was associated with Mindshare India, part of WPP Media, where she worked for several years across strategy roles, including Strategy Manager and Strategy Executive.During her tenure, she worked on accounts such as UltraTech Cement, Castrol, SBI Life Insurance, JSW Group, ICICI Group, Kellogg's and Disney Studios. Her responsibilities included media strategy, supporting new business pitches and working on internal tools and award processes.