https://theprpost.com/post/16365/

ICC expands Prabhakaran Thanraj’s remit to include communications

The International Cricket Council (ICC) has expanded Prabhakaran Thanraj’s responsibilities to include leadership of its Communications function, alongside his existing role as Vice President, Marketing and Business Development.In his expanded remit, Thanraj will continue to oversee Marketing, Licensing and Merchandising, Ticketing, Hospitality and Experiences, while also leading Communications.Thanraj joined the ICC as Vice President, Commercial and Operations before moving into the role of Vice President, Marketing and Business Development. His expanded responsibilities bring communications under his leadership alongside the organisation’s marketing and commercial functions.Before joining the ICC, Thanraj spent over three years at the Asian Cricket Council (ACC), serving as General Manager, Events and Commercial, and Head of Events and Commercial.Earlier, he was associated with the Board of Control for Cricket in India (BCCI) as Head of Sponsorship and Marketing, where he worked across sponsorship and marketing initiatives.Thanraj also brings experience in sports sponsorship and event management from his tenure at IMG. His responsibilities included managing sponsorship for the Indian Premier League (IPL) and the Champions League Twenty20, including the latter’s 2013 and 2014 editions.He was also associated with the Aircel Chennai Open as Signage and Creative Head. Before moving into sports management, he worked as Creative Lead at Cognizant Technology Solutions.