Hotwire has announced the appointment of Niki Wheeler as Director and Digby Baer as Director, Growth and Marketing, strengthening its UK leadership team.Wheeler joins with experience in earned media, editorial strategy and executive communications, bringing a focus on shaping executive narratives and delivering measurable media coverage.Baer steps in as Director, Growth and Marketing, adding expertise in brand strategy and modern growth marketing. His role will center on aligning creative strategy with commercial outcomes across channels.The company said the appointments come at a time when artificial intelligence is reshaping how UK audiences discover news and form opinions. Hotwire noted that the combined strengths of Wheeler and Baer are expected to support client outcomes while contributing to the agency’s continued growth in the UK market.