Vrinda Jethani has joined MSL India as Manager, marking the next step in her public relations career. She took on the role in January 2026 and is based in Mumbai, working in a hybrid capacity.Prior to this appointment, Jethani was associated with Carmine Communications LLP as Public Relations Manager. Before that, she spent over three years at Avian We., where she served as Senior Account Executive and worked across a diverse portfolio of brands including Zydus Wellness, Meesho, Garnier, Pernod Ricard India, LEGO Group, Marriott International Thailand and Vietnam, PVR INOX Pictures and Maybelline India.Her responsibilities across roles have included managing integrated PR campaigns, developing communication strategies, media relations, content development, influencer marketing and stakeholder coordination. Jethani has also handled proactive media outreach, research, media mapping and campaign amplification across multiple sectors.Earlier in her career, she worked with Communicate India and White Marque Solutions, managing communication strategies for clients across education, lifestyle, real estate and consumer brands. She began her professional journey with internships in public relations in Mumbai.