Kirsty O’Connor has been appointed Managing Director at North Seventy Five, where she will lead the agency’s strategic direction, digital initiatives, and innovation efforts across the Middle East.O’Connor brings extensive experience in digital transformation, AI-driven communications, and agency leadership. Prior to North Seventy Five, she served as Regional Director of Innovation & Intelligence at Burson, leading digital, social media, data intelligence, and innovation teams across the Middle East, Turkey, and Africa. She has also held senior roles at Hill & Knowlton, METIA, HOME Agency, Hatch Communications, Grayling, and Ptarmigan Bell Pottinger, covering areas including social media, content, digital strategy, and communications leadership.O’Connor has been recognized in the PRovoke EMEA Innovator 25, PR Week Middle East Power Book, and serves on the Middle East PR Association Strategy Board. She has also acted as a juror for the Gerety Awards and PR Week Global Judy.In her new role, O’Connor will drive agency transformation and innovation, strengthening North Seventy Five’s position in the region’s digital and tech communications landscape.