Vinit Joshi has joined Cipla’s digital health division as deputy manager for communications strategy and content. He will be based in the Mumbai Metropolitan Region and will work in an on-site role.Joshi brings experience across content marketing, product marketing, public relations, and communications strategy, with a background spanning adtech, martech, fintech, and B2B SaaS sectors.Prior to joining Cipla, he was senior content manager at Mobavenue Media, where he worked on content assets for connected TV and audience intelligence business units. His role included shaping strategic communications, partnering with PR agencies for thought leadership campaigns, collaborating on industry reports, and supporting the development of new business verticals.Before Mobavenue, Joshi served as content manager for the Digital Advertising Report by Dentsu India and exchange4media, where he worked closely with founders and leadership teams on product marketing, brand positioning, and global communications. He has also held content strategy roles at Trivoli Digital and worked as a self-employed marketing content specialist, supporting startups and mid-sized brands across multiple sectors.Earlier in his career, Joshi worked in digital marketing, content strategy, and equity advisory roles, building a diverse foundation across marketing, media, and financial services.