IMI, a global privately owned media group headquartered in the UAE, has appointed Mona Elsaka as Chief Brand, Marketing and Communications Officer.Elsaka is an award-winning global brand and marketing executive with senior leadership experience at Fortune 100 and Fortune 500 companies, including PepsiCo and Mastercard. Earlier in her career, she also worked with the United Nations in the humanitarian sector.At PepsiCo, she led the company’s Premier Partnership with Expo 2020 Dubai. At Mastercard, she managed global sponsorships and partnerships, overseeing properties such as the UEFA Champions League, Formula 1, Cannes Film Festival, The BRIT Awards, and The Open Championship.In her role at IMI, Elsaka will oversee the brand, marketing, communications, and creative functions across the group. She will shape a unified strategic vision for how IMI and its portfolio of brands, including IMI Ventures, RedBird IMI, and its strategic investment in MARI, are positioned, experienced, and amplified locally and globally.Commenting on her appointment, Elsaka said, “I am honoured to join IMI and look forward to working with our team and partners to strengthen the group and its brands.”