Umami Comms is expanding its presence across the GCC as demand increases for public relations and hospitality-led creative services, alongside the continued development of its creative studio, Good Juju.At the start of the year, the agency secured several hospitality-related appointments, including Fairmont Hotels Dubai, Rosewood Hotels Abu Dhabi, and Raffles Hotel Dubai. Umami Comms has also been appointed for the launch of Amaru in Dubai and as the creative partner for Paris Paradis, a Parisian cabaret, where it is delivering launch campaign assets, website development, and content.Additionally, COYA has appointed Umami Comms to design and conceptualise its new cocktail menu, which will be rolled out across the brand’s global locations.Umami Comms is currently managing over 50 brands and projects across Riyadh, Jeddah, Doha, Kuwait, Dubai, and Abu Dhabi. Recent assignments include public relations and creative support for Diageo, covering brands such as Guinness, Tanqueray, Johnnie Walker, and World Class.Good Juju continues to build its portfolio across lifestyle and cultural briefs. Recent projects include work with PAUS Wellness in Dubai, public relations and event management for the launch and regional cinema premiere of BAAB, and PR support for Lebanese fashion designer Gemy Maalouf.Commenting on the studio’s role, Colin Hutton, Founder and CEO of Umami Comms and Good Juju, said that Good Juju enables the team to broaden the range of creative briefs while maintaining the service standards associated with Umami Comms.The studio is also developing campaign assets for Oxir, an oxygen hydration drink, along with additional branding and UI and UX projects currently in progress.