Stashfin, one of India’s leading digital lending and full-stack fintech platform, has appointed Nicole Fernandes as Lead – Corporate Communications & Public Relations, further strengthening its focus on brand governance, reputation management, and strategic storytelling as the company continues to scale in a rapidly evolving financial services environment.In her new role, Miss Fernandes will lead Stashfin’s end-to-end corporate communications mandate, spanning media relations, leadership positioning, brand narrative development, and stakeholder engagement. The appointment comes at a time when fintech companies are increasingly prioritising credibility, trust, and consistency in communication as the sector matures under greater public and regulatory scrutiny.Nicole Fernandes brings nearly a decade of experience across corporate communications, fintech PR, brand strategy, and editorial content, with a career that spans newsroom, agency leadership, consulting, and platform-side communications.Most recently, she was associated with Madison World (Madison PR), where she spent close to four years as a Senior Account Manager, managing the PR mandate for the news channels sector She served. She has been involved in shaping long-term narrative frameworks for brands across different sectors. Prior to joining Madison World, Fernandes served as Deputy Manager at Ketchum Sampark,  where she worked closely with senior leadership teams, where she drived the strategic media engagement for clients in the financial services sector. She later led fintech-focused communications as Fintech PR Band Lead at Wizikey, operating at the intersection of media intelligence and public relations to support data-led storytelling and media positioning for digital-first financial brands. In this role, she partnered with digital-first financial brands to drive data-led PR strategies, strengthen share of voice, and align communication outcomes with business objectives in a competitive media environment.She has also worked as a Public Relations Consultant, managing mandates across finance, food, hospitality, and corporate sectors, gaining hands-on experience in brand positioning, media outreach, and stakeholder communication across diverse industries.Miss Fernandes’ professional foundation lies in journalism and content. She began her career as a New Media Sub-Editor with Deccan Chronicle Holdings, where she worked on digital news operations and editorial curation. She was also an integral part of Yahoo Finance as a Content Coordinator, focusing on finance and technology content in her initial part of her career—an experience that gave her direct exposure to newsroom priorities, editorial judgement, and financial storytelling.This strong editorial grounding continues to inform her approach to corporate communications, particularly in understanding how business and financial narratives are evaluated, framed, and amplified by media. At Stashfin, Miss Fernandes is expected to play a key role in shaping the company’s corporate voice and leadership narrative, supporting conversations around responsible digital lending, technology-led trust, financial inclusion, while ensuring alignment across earned media and brand touchpoints.The appointment reflects a broader shift within India’s fintech ecosystem, where companies are increasingly investing in senior communications leadership to build long-term institutional credibility and sustainable brand equity, beyond short-term visibility.