Nileema Mandal has stepped into a new role as Head of Public Relations at Nadiadwala Grandson Entertainment. She announced the move on LinkedIn, marking the start of this position in December 2025.Mandal brings nearly eight years of experience from Universal Communications, where she worked across Bollywood and Hollywood projects as well as independent talent. Her tenure there included roles as Public Relations Manager and Senior PR Manager, handling campaigns, talent relations, media strategy, screenings, city tours, digital promotions, crisis management and national media outreach. Her client and project portfolio covered actors, studios, and films across genres, along with major titles such as Brahmastra Part One: Shiva, Bhediya, Angrezi Medium, Manikarnika, Roohi, Dasvi, Street Dancer 3D, Khuda Haafiz and several Hollywood releases.Before Universal Communications, Mandal worked with Weber Shandwick, where she managed PR and communication for shows on Colors. Her responsibilities included planning PR strategy, managing talent and crisis situations, driving publicity, pitching stories and supporting brand visibility.She previously worked with MSLGROUP, handling PR for shows on Star Bharat and Life OK. Her work covered launch strategies, logistics for press events, promotions across cities, brand tie ups, media relations, competitor scanning and campaign planning. Her performance included leading the PR for the channel’s non fiction show Om Shanti Om.Her early experience spans roles at Wooplr, Purple Squirrel Eduventures, Vidyasagar Learning and Wickedleak, covering social media campaigns, market research, business development and PR representation.Mandal’s appointment marks her return to Nadiadwala Grandson Entertainment in a leadership capacity after years of handling communication for the company’s projects through agency partnerships.