The Public Relations Council of India, one of the country’s most influential platforms for communications and reputation management professionals, has appointed Baldev Raj, Founder & CEO of Prius Communications, as the ‘Vice Chairman’ of its Delhi Chapter.The appointment comes at a time when the communication function in India is undergoing a profound shift. Institutions today operate in an environment defined by hyper-accelerated information flow, increasing public scrutiny, and a rising demand for clarity, accountability, and trust. In response, PRCI is strengthening its leadership bench to guide the profession through this transition — ensuring communicators are equipped to navigate complexity with both skill and responsibility.Under its renewed strategic direction, PRCI aims to reinforce the linkages between communication professionals, public institutions, industry leaders, and academic ecosystems. The Delhi Chapter, owing to the city’s policy influence and institutional density, is being positioned as a centre for knowledge leadership and research, ethical and transparent reputation management, Technology-enabled communication practices, AI-driven capacity building and talent development for the next generation of communicators.Baldev Raj’s appointment is too aligned with this broader mandate — bringing industry experience, sectoral diversity, and a practitioner’s understanding of how communication shapes public trust and organisational reputation.M. B. Jayaram, Chief Mentor & Chairman Emeritus, PRCI, said, “As communication moves closer to the centre of decision-making — whether in governance, healthcare, business, or public life — PRCI needs leaders who understand the full arc of this responsibility. Baldev has worked at the intersection of these spaces for more than two decades. He has built teams, institutions, and systems that place credibility and strategic rigour at the forefront.What stood out for us is not just the scale of his experience, but the consistency with which he has contributed to the profession — mentoring young professionals, guiding organisations through complex communication challenges, and advocating for higher standards of practice.We see his appointment as an important step in strengthening PRCI’s Delhi Chapter and accelerating our mission to develop communicators who can operate confidently in an increasingly complex communication environment.”Baldev’s career spans over 25 years across healthcare, Finance & Banking, Start Up, technology, education, infrastructure, public policy communication, and development sectors. As Founder & CEO of Prius Communications, he has built one of India’s most respected integrated communication firms with 12+ offices, 80+ partner networks, and 2,000+ campaigns across industries.In addition to his entrepreneurial role, Baldev has been an active contributor to India’s communication discourse. He has spoken at 2000+ platforms, authored over 1800 thought pieces and mentored 5,000+ professionals and students — making his presence felt across both industry and academia.Baldev Raj, ‘Vice Chairman’, PRCI Delhi Chapter, said, “I am pleased to take on this responsibility and grateful for the trust PRCI has placed in me. This is an important moment for our profession. The expectations from communication — whether from the public, from institutions, or from industry — have grown significantly.I look forward to working with the Delhi Chapter to build programmes that strengthen professional capability, deepen cross-sector dialogue, and prepare young communicators for a landscape that demands both precision and purpose. I am committed to contributing meaningfully to PRCI’s growth and to the development of a more responsible communication ecosystem.”With this leadership transition, PRCI Delhi is positioned to play a defining role in shaping India’s communication priorities — strengthening collaboration across stakeholders, advancing ethical communication practices, and supporting the country’s readiness for an information environment where credibility is the foundation of trust.