The Indian Sugar and Bioenergy Manufacturers Association (ISMA) has appointed Garima Prashar Sharma as Director of PR, Marketing and Communications. In her new role, she will lead strategic communication, brand positioning, public affairs, and partnership initiatives, working closely with government and industry stakeholders to advance India’s biofuel and clean energy agenda.With nearly two decades of experience, Sharma has held leadership positions across major organisations including India Today Group, The Times of India, TV9 Network, Myntra, HCL Infosystems, Timex Group India, and Philips. Her expertise spans branding, public relations, digital transformation, and large-scale campaign management across diverse sectors.At ISMA, Sharma will strengthen the association’s communication framework, positioning it as a thought leader in the bioenergy and biofuels ecosystem. She will also focus on advocacy and awareness programs around ethanol blending, sugar policy, and sustainable energy initiatives.Over her career, Sharma has driven partnerships across politics, sports, and culture, managing alliances with events such as the IIFA Awards and Jaipur Literature Festival. At India Today Group, she led marketing for India Today and Business Today, overseeing major brand campaigns and flagship events. At TV9 Network, she played a key role in marketing and partnerships across platforms, including the launch of News9 Plus and digital-first properties.Sharma’s extensive portfolio also includes leading brand communications for Timex Group India’s luxury and mass-market brands, earning multiple industry accolades for creativity and effectiveness.