Illumination PR has expanded its service offerings with the launch of DR Media Group, a new division dedicated to healthcare communications. The move marks the agency’s formal entry into the medical and wellness space, building on its longstanding success with clients in the aesthetics and healthcare sectors.Headquartered in Rye Brook, New York, Illumination PR has built a strong reputation over the past eight years representing lifestyle brands, influencers, and high-profile clients. The introduction of DR Media Group establishes a specialized focus on medical professionals, including doctors, clinics, and wellness brands, offering tailored PR strategies that combine industry compliance with creative storytelling.The new division aims to enhance visibility, credibility, and patient trust for healthcare clients through strategic media relations, digital reputation management, and business development initiatives. Leveraging Illumination PR’s expertise in media outreach and brand building, DR Media Group will provide end-to-end communication support for practices across sectors such as plastic surgery, dermatology, and medical aesthetics.DR Media Group will also build on Illumination PR’s record of securing placements in leading publications including Vogue, Forbes, Elle, and People Magazine, extending these opportunities to healthcare professionals seeking stronger brand recognition and market differentiation.The launch of DR Media Group signifies Illumination PR’s continued evolution, bridging its established influence in lifestyle storytelling with the growing demand for specialized, compliant, and effective communication in the healthcare industry.