Patrick Scallon has joined French fashion house Lemaire as its global communications director. He began his role this week at the brand, led by Christophe Lemaire and Sarah-Linh Tran, known for its understated clothing and croissant-shaped bags.Scallon’s initial projects include organizing an exhibition at Lemaire’s boutique in Tokyo’s Ebisu neighborhood and preparing for the brand’s next runway show during men’s fashion week in Paris in January.Scallon has extensive experience in fashion communications, having spent 14 years as communications director at Dries Van Noten and 15 years at Maison Margiela, where he also served as head of communications and art director for communications.Following his tenure at Dries Van Noten, Scallon worked as an independent consultant and mentor in fashion communications strategy, occasionally lecturing and sharing insights on creative content.A native of Ireland, Scallon holds an arts degree from University College Dublin. He began his career as a communications trainee at the European Commission in Brussels, where he spent nearly a decade in communications, speechwriting, lobbying, and consulting for public and private sector organizations.In recognition of his contributions to the fashion industry, Scallon was awarded the Chevaliers des Arts et des Lettres by the French Ministry of Culture in 2019.