The Indian Association for Gold Excellence and Standards (IAGES), the country’s first industry-led Self-Regulatory Organisation created by and for the gold industry has appointed boutique firm Actimedia PR & Digital as its pan-India communications and digital partner. IAGES is a self-regulatory organisation that’s building compliances by & for the industry, by adopting best practices verified by a third-party assessor and assuring & ensuring & ensuring Trust and Transparency in the entire gold value chain. “IAGES is an industry-led initiative, first-of-its kind organisation in India that will reshape our gold industry with its standard code of conduct built on the tenets of credibility, authenticity and responsibility. For both retailers and consumers, this marks a turning point in the way India sells and buys gold. We are delighted to have Actimedia use their extensive brand building expertise to partner us through this journey,” said Kaushlendra Sinha, CEO, IAGES.Actimedia PR & Digital is a leading boutique lifestyle communications agency that has worked with some of the biggest and most impactful brands in India and globally for almost three decades now. Actimedia is also the exclusive Indian representative at the global Travel Lifestyle Network (TLN).“IAGES has just begun an incredible journey to change the landscape of India’s highly fragmented yet hugely potential gold sector for the better with its accreditation directive. We look forward to building an engaging narrative for the brand and amplifying its vision and mission across India.” Said, Amitabh Saksena, Founder & Director, Actimedia PR & Digital.IAGES provides a trusted sign of assurance, transparency, and trust once a jeweller is accredited and found compliant, giving consumers complete confidence that it is a great place to buy.

Senco Gold & Diamonds, one of India’s most trusted jewellery brands, has appointed Actimedia PR & Digital as its official PR agency.The brand, known for its timeless designs and intricate craftsmanship, offers a wide range of jewellery across gold, diamond, silver, and platinum, including rings, earrings, bangles, and mangalsutras. Senco Gold & Diamonds combines traditional Indian styles with contemporary and Indo-Western aesthetics, catering to diverse tastes and occasions.Senco Gold & Diamonds is the flagship brand of Senco Gold Limited, a company incorporated in 1994 and declared a public limited company in 2007. With over 85 years of legacy, the brand has established a robust presence in the jewellery market.The brand operates more than 170 showrooms across India, including locations in Delhi, Maharashtra, Karnataka, West Bengal, Assam, and Bihar, serving millions of customers nationwide.Senco’s portfolio includes:Everlite – Lightweight jewellery for everyday wearGossip – Trend-driven fashion jewellery for youthAham – Premium men’s jewellery reflecting strength and individualityAs the official PR partner, Actimedia PR & Digital will manage media communications, brand storytelling, and major announcements, supporting campaigns, new collection launches, and exclusive events that highlight the artistry and heritage of Senco Gold & Diamonds.