Vertoz, an AI-led digital advertising ecosystem and marketing technology company, has secured the communications mandate for XLRI - Xavier School of Management, Jamshedpur, for the second consecutive year. The renewed engagement will see Vertoz continue to manage the institution's communications across public relations, content and digital platforms.The renewal follows the partnership established in 2025, when Vertoz was entrusted with managing XLRI's broader communications requirements following an earlier digital media engagement. The latest mandate extends this association, with an emphasis on maintaining a consistent institutional narrative, strengthening media engagement, and communicating developments across XLRI's academic and wider institutional ecosystem.As part of the year-long engagement, Vertoz will work closely with XLRI's communications team on strategic content development, media relations, digital communications and institutional storytelling. The scope will include communicating academic initiatives, research, industry collaborations, leadership perspectives, and other developments relevant to prospective students, alumni, industry stakeholders, and the wider education community.Commenting on the renewed association, Hiren Shah, Founder & MD, Vertoz, said, "Institutions such as XLRI have a rich academic legacy and an important role in shaping conversations around management education and responsible leadership. Communicating that legacy requires a clear understanding of the institution, its values, and the audiences it serves. Our association over the past year has helped us develop that understanding, and we look forward to building it through thoughtful, consistent, and relevant communication."The partnership comes at a time when higher education institutions are increasingly using digital platforms and strategic communications to engage with audiences beyond traditional admission cycles. Academic research, faculty perspectives, industry interactions and institutional initiatives have become important elements of how management schools communicate their contribution to business and society.Speaking about the continued collaboration, Ashish Singh, PR & Branding Officer, XLRI -Xavier School of Management, Jamshedpur, said, " Our association with Vertoz has been a positive and productive journey marked by professionalism, seamless collaboration and a shared commitment to exploring new possibilities in communication. As we embark on another year together, we look forward to taking on new initiatives, setting higher benchmarks and strengthening XLRI Jamshedpur’s institutional storytelling to reach wider audiences with greater impact, always guided by our commitment to the greater good."The renewed mandate will focus on developing an integrated communications approach that aligns XLRI's institutional priorities with its engagement across earned media, owned content, and digital channels. Both teams will collaborate on ensuring that the institution's academic developments, achievements and perspectives are communicated accurately and consistently.For Vertoz, the engagement represents a continuation of its work with the higher education sector, combining communications planning, content expertise, and digital execution to support the evolving outreach needs of educational institutions.
