Michael Frohlich, former EMEA chief executive of Weber Shandwick, has assumed an expanded role at WPP as Chief Marketing and Corporate Affairs Officer. He was appointed in August as WPP’s Director of Communications and Corporate Affairs, succeeding Chris Wade, and his remit has now been broadened to include marketing.The newly created role combines the responsibilities of outgoing communications and corporate affairs director Chris Wade and former chief marketing officer Laurent Ezekiel. Ezekiel has since returned to WPP as global chief executive of Ogilvy after a brief departure to Publicis.Frohlich’s expanded remit reflects WPP’s integration of its marketing, communications, and corporate affairs functions, aiming to align efforts across these areas.This appointment also marks Frohlich’s return to WPP following four years at Interpublic Group, where he served as EMEA CEO of Weber Shandwick. Before that, he was CEO of Ogilvy U.K. and held senior roles across Ogilvy PR in the U.K. and EMEA. During his earlier tenure at WPP, he also acted as client leader for IAG and British Airways.His appointment comes during a broader restructuring period at WPP. Earlier this year, the company rebranded its media arm from GroupM to WPP Media and reorganized its U.K. leadership structure, introducing new president roles and additional strategy and investment functions.