FleishmanHillard has named EJ Kim as the new global managing director of True Global Intelligence, the agency’s research, analytics, and intelligence consultancy. Kim, a seasoned strategist, brings extensive experience in building and scaling insights and analytics functions to consulting-grade capabilities. She previously served as executive vice president and head of Nexus, Weber Shandwick’s global analytics and innovation hub, and also co-founded NNABI, a wellness brand focused on perimenopause care. In her new role, Kim will lead FleishmanHillard’s intelligence team, which combines proprietary measurement frameworks, AI-powered tools, and advanced analysis to help clients drive growth, shape perceptions, and demonstrate value across the communications cycle. She succeeds Matt Groch, who has transitioned into a new role at FleishmanHillard focused on advancing the agency’s technology strategy and innovation agenda, particularly in developing next-generation solutions that enhance global data, analytics, and intelligence capabilities. The appointment underscores FleishmanHillard’s commitment to embedding data-driven insights and advanced analytics at the core of its client strategies.