Global communications agency Burson has marked its second anniversary by celebrating employees across its Middle East network, highlighting the agency's continued expansion and growing role in shaping strategic communications across the region.Teams across Burson's offices in Dubai, Abu Dhabi, Riyadh and Cairo came together to celebrate the milestone, recognising the people behind some of the agency's most significant campaigns, client wins and integrated communications projects. Colleagues across Qatar, Bahrain and Jeddah also joined the anniversary celebrations.Reflecting on the milestone, Fouad Bou Mansour, CEO, Middle East, North Africa and Turkey (MENAT), Burson, said the anniversary was as much about the agency's people as it was about its evolution."Celebrating two years of Burson with our teams across the region was a great reminder of what makes this business special: our people," Bou Mansour said in a LinkedIn post."But while our name may be a mere two years young, our reputation is shored up by decades of hyper-local experience and a vast global presence."He also thanked teams across the region for their contribution to the agency's growth."Thank you to everyone across Dubai, Abu Dhabi, Riyadh, Cairo, Qatar, Bahrain and Jeddah for your dedication and collaboration. I'm proud of what we've accomplished together and even more excited for what's ahead."Burson was launched globally in July 2024 following the merger of BCW and Hill & Knowlton under WPP, creating one of the world's largest communications consultancies. The combined agency brought together decades of expertise in corporate communications, public affairs, brand marketing, digital communications, crisis management and integrated campaigns.Since its launch, Burson has continued to strengthen its presence across the Middle East, supporting clients across sectors including government, technology, healthcare, finance, energy, tourism and consumer brands. The agency has also been investing in AI-enabled communications, data-driven insights and integrated advisory services as organisations increasingly seek strategic partners capable of navigating complex stakeholder environments.The second anniversary comes at a time when the communications industry is undergoing significant transformation, with agencies expanding beyond traditional media relations into reputation management, executive advisory, creator engagement and AI-powered communications.For Burson, the milestone underscores its ambition to combine global scale with deep local market expertise as it continues to grow its presence across the MENAT region.
