Westlife Foodworld Limited, the owner and operator of McDonald’s restaurants across West and South India, has named The Good Edge as its official public relations and communications partner.The Good Edge will take charge of a comprehensive communications strategy for Westlife Foodworld, the McDonald’s brand across its designated regions, and Ronald McDonald House India. This mandate encompasses corporate communications and media relations to handle all external messaging and press engagement, as well as reputation and crisis management to protect corporate standing. Additionally, the agency will oversee public affairs, managing regulatory and industry-related dialogue for the organization.The partnership is strategically designed to refine the brand’s narrative within India’s fast-moving Quick Service Restaurant (QSR) sector by focusing on several key objectives. This includes driving leadership positioning through conversations around business innovation and brand-led initiatives, as well as strengthening the company's commitment to sustainability and consumer engagement. Furthermore, the agency will lead foundation advocacy efforts, shaping clearer messaging regarding the company’s philanthropic initiatives and overall social impact.