SGA PL, a strategic communications firm with deep expertise in India?ÇÖs Fintech, financial services and technology sectors, has been appointed by the Priority Sector Lenders Association of India (PSLAI) as its Marketing  Partner.The Priority Sector Lenders Association of India (PSLAI) is an industry?led, not?for?profit platform launched in January 2025 by iSPIRIT, bringing together banks, NBFCs, fintechs, and policymakers to reimagine priority sector lending in India. By convening stakeholders and enabling borrower centric innovation, PSLAI aims to convert a regulated requirement into a scalable financial opportunity.As its marketing partner SGA PL will work alongside PSLAI to spotlight the key conversations shaping India?ÇÖs lending landscape, including innovation in public sector financing, policy-led transformation, and the convergence of traditional financial institutions with new-age fintech and lendingtech companies. "PSLAI being India?ÇÖs first initiative to drive conversation for priority sector and thoughtful and continuous communications is key to building strong community which can represent at global landscape. With SGA PR?ÇÖs strong expertise in both fintech and BFSI, we aim to bring more companies and leaders into the fold and drive stronger participation in the dialogue shaping the new way of addressing priority sector lending," said Priyashmita Guha, CEO, PSLAI."PSLAI sits at the intersection of legacy institutions and new-age innovation. As its marketing partner, we see a powerful opportunity to shape narratives that bring the fintech and lending communities closer, spark meaningful policy engagement, and build credibility for voices that matter in India?ÇÖs credit ecosystem," said Rahul Jain, Joint CEO and Partner, SGA PL.SGA PR will support PSLAI in curating outreach campaigns, industry partnerships that drive awareness around the association's initiatives and platforms. As part of the partnership, SGA PL will be recognised as PSLAI?ÇÖs official marketing partner across platforms, industry events, and outreach campaigns.