Independent communications agency Bud Communications has officially expanded into the Philippines with the launch of its Manila office, marking a significant step in its Southeast Asia growth strategy. The new office will be led by Kiana Carreon, who has been promoted to Account Director, Philippines, and will drive Bud?ÇÖs presence in the region?ÇÖs dynamic creative market.Carreon, who joined Bud in 2022, quickly distinguished herself through strategic leadership across sectors like consumer, tech, automotive, and healthcare. Prior to Bud, she worked at Ogilvy Philippines as Account Manager, earning recognition for impactful brand work. Her promotion reflects Bud?ÇÖs focus on growing talent from within and investing in local leadership.The launch follows Bud?ÇÖs successful partnerships in the Philippines with long-term clients like ACMobility (Ayala Corporation?ÇÖs automotive division) and Axelum Resources Corp, a leading coconut product manufacturer. Both clients have renewed and expanded their engagement with Bud for a second year?Çöfurther cementing the agency?ÇÖs role as a trusted partner.Founder and CEO Oliver Budgen highlighted the strategic importance of this move: ?Ç£Manila has become an obvious next step for Bud. The Philippines is full of creative energy and commercial opportunity. Partnering with bold brands like ACMobility and Axelum is a real validation of what we?ÇÖre building.?Ç¥Patricia Malay, General Manager for Southeast Asia, added: ?Ç£The Philippines is home to exceptional talent. Our goal is to build teams that truly reflect the pulse of the local market.?Ç¥Expressing her excitement, Carreon shared: ?Ç£I?ÇÖm proud to be launching Bud Manila and shaping work that?ÇÖs meaningful, strategic, and fresh. There?ÇÖs a strong appetite here for communications that move the needle. I look forward to growing our team and our impact.?Ç¥Since its founding in 2020 in Singapore, Bud has rapidly expanded across APAC with offices in Australia, Indonesia, and now the Philippines, supported by a team of over 15 professionals. The agency has tripled in size and worked with both regional disruptors and global clients across fintech, gaming, adtech, health tech, and Web3.This expansion also strengthens Bud?ÇÖs ?Ç£borderless agency model,?Ç¥ enabling local execution with unified regional strategies across Southeast Asia. The Manila office will focus on client servicing, campaign planning, and content execution, all while staying aligned with Bud?ÇÖs broader regional vision.