Telum Media has announced the promotion of Reuben Aitchison to the pivotal role of Head of Insights. This newly created position will see Aitchison leading the firm's efforts in PR industry news, content development, and events across the Asia Pacific and Middle East regions, following Telum Media's recent expansion.Evolving Content and Event OfferingsAitchison elaborated on Telum's commitment to developing innovative ways to engage with the PR and communications sector. This includes broadening the scope of its content and diversifying its event formats. The new suite of events will feature a variety of workshops, such as an upcoming AI workshop in Singapore, alongside topical in-person events and webinars. A recent example cited was a webinar with Hawker Britten, which delved into the implications of the recent Australian elections. Aitchison revealed that Telum is working on an exciting pipeline over the next few months in Singapore, Hong Kong and Sydney with more planned for Dubai, Kuala Lumpur, Jakarta and beyond.Aitchison's Journey at Telum MediaReuben Aitchison has been a dedicated member of the Telum Media team for over five years. He joined the company in 2020 as its Melbourne manager, progressing to PR News Manager, ANZ, in 2022. In 2023, he assumed the role of Head of PR Team and News, where he was instrumental in leading Telum's PR department across Southeast Asia, East Asia, and ANZ. In this capacity, he focused on enhancing the firm's PR news service and strengthening connections with agency and in-house communicators, as well as industry bodies across APAC.Now, at the helm of a 12-member team, Aitchison will spearhead the delivery of PR industry news, content, and events, with a core focus on providing timely insights and fostering connections among media and PR professionals throughout the Asia Pacific and the Middle East.Recent Departures and New VenturesThis significant internal promotion follows the departure of Manesh Karnani, who stepped down from his role as Associate Director, SEA Revenue Head at Telum Media in January after a decade with the company. Karnani has since moved to Spaceworx, where he now serves as Vice President of Platform Sales. In his new role, he is tasked with developing new business and sales strategies for a B2B real estate marketplace.