Global advisory and advocacy firm APCO has announced a strategic partnership with Columbia University to launch a series of specialist training workshops aimed at professional communicators in the MENA region. The initiative, taking place this October, will bring together the academic expertise of Columbia?ÇÖs School of Professional Studies and the practical insights of APCO Institute to empower 20 mid-level communication professionals.The joint program, delivered by Columbia University faculty and APCO?ÇÖs senior global staff, will consist of four intensive workshops designed to sharpen essential communication skills and prepare participants for the evolving demands of the profession.The sessions will kick off with Leadership Across Cultures, exploring how to navigate the nuances of language, social dynamics, and cultural diversity in global teams. Mastering Influence will delve into communication strategies that leverage social networks and influence to drive innovation. AI and the Future of Strategic Communication will offer practical applications for integrating artificial intelligence into communication planning and execution. The final workshop, Strategic Communication Management, will focus on developing, implementing, and assessing communication strategies across internal and external platforms.?Ç£As technological disruptions continue to transform the communications landscape, this collaboration will equip our clients and colleagues with the tools and insights to navigate complex operating environments,?Ç¥ said Mamoon Sbeih, President of APCO in the MENA region. ?Ç£Through this initiative, we will empower our teams and clients to achieve their goals and maximize impact.?Ç¥Professor Kristine Billmyer, Director of the Strategic Communication Master?ÇÖs Degree Program at Columbia University, added, ?Ç£The centrality of strategic communication to an organization?ÇÖs core mission and functions cannot be underestimated. It defines brand, drives business goals, and powers reputation across industries and sectors around the world. We look forward to strengthening ties with PR professionals in this critical region of the world.?Ç¥Established in 2022, the APCO Institute aims to build strategic communications capabilities for professionals by offering exposure to international best practices, practical tools, and cutting-edge knowledge. In addition to professional development workshops, the Institute provides coaching for senior executives, government officials, and technical experts to effectively engage key stakeholders.APCO Institute?ÇÖs continued partnerships with leading global academic institutions underscore its commitment to elevating the role of communication in advancing business and policy outcomes. This latest collaboration with Columbia University reinforces the Institute?ÇÖs mission to shape the next generation of communication leaders in the MENA region and beyond