PRCA MENA has announced the return of its flagship Annual Conference, scheduled to take place on Thursday, 18th September 2025. This year?ÇÖs edition will feature a refreshed format designed to foster deeper engagement and cross-generational collaboration within the communications industry.A key highlight of the 2025 conference will be the NextGen Summit, set to take place in the second half of the day. By combining the Annual Conference with the NextGen Summit, PRCA MENA aims to create a unique platform that brings together seasoned professionals and emerging talent, sparking thought-provoking dialogue, learning opportunities, and meaningful industry connections.Conrad Egbert, Head of PRCA MENA, commented: ?Ç£This year?ÇÖs conference brings the region?ÇÖs communication community into one room?Çönot just to share ideas, but to challenge them. By pairing the Annual Conference with the NextGen Summit, we?ÇÖre creating a space where experience and ambition intersect to explore the future of our industry with depth, relevance, and purpose.?Ç¥Sarah Waddington CBE, PRCA Interim CEO, added: ?Ç£This event represents the best of what PRCA stands for ?Çô inclusion, innovation, and collaboration. MENA continues to push the boundaries of communication, and this conference is an opportunity to celebrate that progress while setting the tone for the future.?Ç¥With a full-day agenda including keynote presentations, panel discussions, and practical sessions, the conference promises to explore the most relevant themes shaping the future of PR and communications in the MENA region. The event is open to professionals across all career stages, offering value for both established practitioners and emerging voices in the industry.