MAGIC Network brings on air Simply Fresh?ÇÖs new topical for the New Year. It attempts to create a differentiated narrative in the given brand space of fresher thinking and intent.Mohit Ahuja and Ankur Jain, Co-Founders, MAGIC Network, say: ?Ç£Our aim has been to channelise consumer attention to aspects which tend to be overlooked. While everyone talks of new year resolutions, no one evaluates the status of the ones made at the beginning of the previous year. We ask people to not let go of their unresolved aspirations and give it one more shot. The usage of kids to bring out this message is also intentional as adults would need a ?Çÿneutral?ÇÖ mirror to seed-in the point.?Ç¥<iframe width="560" height="315" src="https://www.youtube.com/embed/GsysizUZ2L8?si=jDmJx8D70xY7Yqz1" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>Kiran Giradkar, Group CMO, BN Group, says: ?Ç£For our brand Simply Fresh, our focus has been not to push product and its benefits but create meaningful content that resonates with society. Our relentless pursuit to bring a ?Çÿfresh perspective' in storytelling continues. I think MAGIC has got this aspect of the brand out beautifully.?Ç¥Created by Pixel Street Filmz and directed by Zaheerali Furniturewalla, the film is live on all brand handles on YouTube and social media. Here?ÇÖs to more magic on fresh thinking.