https://theprpost.com/post/9090/

I see more women shaping the future of marketing: Ayushi Arora Gulyani

Adgully has consistently celebrated and acknowledged the accomplishments of women entrepreneurs and leaders in various sectors. One of our notable initiatives, W-SUITE, focuses on highlighting extraordinary women achievers in the Media & Entertainment, Advertising, Marketing, PR, and Communications industry. In this updated series, we aim to explore how women leaders adeptly manage their teams and overcome challenges in the dynamic landscape of their respective industries.In an exclusive interaction with Adgully, Ayushi Arora Gulyani, Founder & CEO, Media Corridors, emphasizes on the unique strengths of women leaders and their evolving role in the industry. She shares strategies for balancing professional and personal commitments and highlights the importance of mentoring future women leaders. Gulyani discusses key projects at Media Corridors and their focus on driving client success through visibility, credibility, and innovative branding solutions.Media Corridors is widely recognized for creating impactful visibility and credibility for brands. How did your vision for Media Corridors evolve, and what has been the journey behind its success in the branding and PR space?The vision for Media Corridors emerged from my passion for helping brands craft narratives that resonate deeply with their audiences. As a communication coach and PR strategist, I envisioned an agency that bridges the gap between strategy and storytelling, delivering visibility with purpose. The journey has been one of constant learning – balancing the art of personal branding with the science of PR to build authentic, long-term credibility for our clients. By adapting to market trends and prioritizing innovative communication methods, Media Corridors has grown into a trusted partner for brands and leaders looking to leave a lasting impact.As a woman leader, what qualities do you feel set women leaders apart? How have you incorporated these qualities into your own leadership style to drive Media Corridors’ success?Women leaders often bring empathy, resilience, and collaborative energy to the table – qualities I’ve consciously woven into my leadership at Media Corridors. By focusing on mentorship and open communication, I’ve created an environment where ideas thrive, and every voice is valued. My leadership style also emphasizes clarity in communication – a skill I regularly coach others on – while promoting a culture that supports work-life balance. This combination has been pivotal in fostering a motivated team that consistently delivers impactful results.With the dynamic landscape of marketing and branding, what innovations do you believe women leaders bring to the table? How do you foresee the role of women in this field evolving further?Women leaders bring a nuanced understanding of communication, adaptability, and the ability to view challenges holistically. These strengths translate into groundbreaking approaches to branding, such as human-centric campaigns and inclusive messaging. At Media Corridors, I’ve observed how women’s perspectives fuel innovation, whether through fresh storytelling angles or digital-first strategies. As the industry evolves, I see more women shaping the future of marketing by leading with authenticity and driving initiatives that prioritize meaningful connections.Juggling multiple responsibilities is often challenging. How do you balance your professional commitments with personal life, and what advice would you give to other women striving to achieve this balance?Balancing professional and personal commitments requires intentionality. For me, this means structuring my day with clear priorities and making time for activities that recharge me – like coaching sessions or family time. My advice to women is to embrace flexibility: be open to adjusting plans and seek support when needed. Success lies in creating a rhythm that works for you, recognizing that balance doesn’t mean perfection but rather making space for what matters most.Your team is known for crafting unique marketing collaterals like presentation decks and corporate films. Could you share more about the creative process behind these assets and how they contribute to your clients’ profitability?Our creative process begins with understanding the client’s unique story and brand voice. By applying communication coaching principles, we design collaterals – like decks and films – that not only captivate, but also educate and inspire. Each piece is a blend of visual storytelling and strategic messaging, tailored to meet specific goals. This approach helps our clients stand out in competitive markets, enhancing their profitability by building trust and driving conversions.What is your approach to nurturing the next generation of women leaders within Media Corridors? Are there specific mentorship practices or leadership values you emphasize?I focus on empowering emerging women leaders by offering tailored mentorship and leadership training to those who are ready to learn. This includes skill-building in personal branding, effective storytelling, and confident communication – key attributes for thriving in PR and beyond. I also emphasize the value of adaptability and encourage women to embrace their unique strengths. By creating a safe space for growth and constructive feedback, I aim to inspire them to lead with clarity and conviction.Reflecting on the industry over the years, how have you observed the evolution of women’s contributions in marketing and branding? Are there any shifts or trends that stand out?Women have redefined the branding and marketing landscape by championing authenticity and inclusivity. I’ve seen a shift toward campaigns that reflect real stories and diverse voices, often led by women who understand the power of connection. This evolution has also created space for more women to take on leadership roles and influence strategies, paving the way for equitable and innovative practices in the industry.Could you share any current or upcoming projects you are particularly excited about at Media Corridors? How do you see these projects aligning with your company’s growth vision?One exciting initiative is our focus on integrating personal branding workshops into PR campaigns. By combining data-driven strategies with communication coaching, we aim to elevate our clients’ visibility while strengthening their individual and corporate identities. This aligns with Media Corridors’ vision of becoming a holistic branding partner that not only tells stories but shapes them meaningfully for long-term success.With the rapid digital transformation in PR and branding, how do you stay updated on industry trends, and what resources or strategies do you rely on to keep your team at the forefront of innovation?Staying ahead means immersing myself in the latest trends through webinars, thought leadership content, and industry events. I also prioritize upskilling within the team by organizing workshops on digital tools and communication techniques. Encouraging a culture of curiosity and continuous learning has been instrumental in keeping Media Corridors innovative and ready to tackle the challenges of an ever-evolving PR landscape.