Finn Partners has been appointed to lead U.S. media relations for the Iceland Airwaves Festival, set to take place from November 7-9 across downtown Reykjavik. Known as the world’s most northerly music showcase, the festival brings continuous music to various venues throughout the city, including nightclubs, bars, churches, record shops, museums, and outdoor stages. This year's lineup highlights Iceland's emerging musical talents alongside international acts, featuring artists like Mary in the Junkyard, Spacestation, Air Jazz, Orbit, Virgin Orchestra, SunDog, Casey Smith Project, and Elin Hall.Over its two-decade history, Iceland Airwaves has hosted renowned artists such as Björk, The Flaming Lips, The Knife, Kraftwerk, Mumford & Sons, and Fleet Foxes. In their role, Finn Partners will handle press briefing materials, media outreach, interview scheduling, travel logistics, and on-site support. They are set to receive a project fee of $20,000, plus expenses for travel and paid influencer partnerships.