Microsoft has selected Boden Agency as its PR agency of record to strengthen its connection with the Hispanic community in the U.S. Through this partnership, Boden will collaborate with Microsoft's multicultural communications team to create and execute PR initiatives that effectively engage this key audience. The agency was chosen following a competitive pitch process.Boden?ÇÖs role will involve supporting Microsoft's internal team with earned media relations, creator engagement, and digital content development. In addition, they will help implement Microsoft's long-term communications strategy, focusing on enhancing the company's brand affinity with the Hispanic community.A key aspect of Boden's work will be to enhance the digital reach and presence of Conexiones, Microsoft's storytelling hub, which emphasizes education and audience engagement.?Ç£We?ÇÖre thrilled to partner with Boden Agency to evolve our communications strategies with this pivotal audience. Our intention is to more closely connect Microsoft?ÇÖs mission of empowering everyone on the planet to achieve more, with the needs of the Hispanic community in the US,?Ç¥ said Amanda O?ÇÖNeal, Microsoft?ÇÖs senior director of multicultural and social media communications. ?Ç£As our strategic communications partner, Boden?ÇÖs concentrated, sustained, and culture-first approach will expand our strategic storytelling to bring the community closer to the latest technology, including AI.?Ç¥