Instinctif Partners, a leading strategic reputation advisor in the MENA region, has appointed Ikram Al-Yacoub as Managing Partner and Head of Saudi Arabia. This move underscores the firm's commitment to an integrated advisory approach as it navigates the rapidly evolving landscape of the Kingdom.Ikram Al-Yacoub, a seasoned C-suite advisor with extensive experience in strategic and financial communications, is set to play a pivotal role in driving Instinctif's growth initiatives. Her expertise will enhance the firm's ability to deliver valuable client advice, deepen stakeholder engagement, and foster strategic partnerships across critical sectors in Saudi Arabia.Samantha Bartel, CEO MENA of Instinctif Partners, expressed enthusiasm about the appointment, stating: "We are delighted to welcome Ikram to our team. Having advised clients in Saudi Arabia for over a decade, we are excited to build on our successful momentum with her leadership. With Ikram's strong relationships and stewardship, we will continue to provide best-in-class reputation management services, including investor relations, corporate reporting, ESG, public policy, and crisis communications."In her new role, Al-Yacoub will collaborate closely with EMEA teams to identify opportunities and optimize Instinctif's approach, ensuring that client and partner needs in Saudi Arabia are effectively met.Al-Yacoub, a Saudi citizen, holds an MBA from City University London and a master's degree in International Political Economy of Resources from the Colorado School of Mines, where she focused on energy sustainability and the economic valuation of natural resources. Prior to joining Instinctif, she served as Managing Director and General Manager at Brunswick Group, where she spearheaded strategic expansion into Saudi Arabia, advising clients on financial communications, mergers and acquisitions, and public listings. Expressing her excitement about the new role, Al-Yacoub said: "It's an honor to join such a leading firm and enhance its capabilities. With the region experiencing unprecedented economic development and transformation, clients are seeking genuine partners with the expertise to help navigate complex challenges. Instinctif's unique proposition of localized, world-class capabilities positions us to excel in this environment."Ikram Al-Yacoub is also a member of the Middle East Investor Relations Association (MEIRA) KSA Memberships and Events Committee, which aims to elevate the profile of investor relations in Saudi Arabia.Instinctif Partners boasts a prestigious client list across the region and internationally, and was recently awarded 'Large Consultancy of the Year, MENA in 2024' by PRCA MENA.