StickyGinger has been appointed as the public relations agency for Dubai Autodrome, taking on responsibility for communications across the venue’s upcoming season.Under the appointment, the GCC-headquartered creative communications agency will manage all public relations activity for the motorsport and entertainment destination. The scope of work includes support for major motorsport events, the wider entertainment calendar, and the promotion of new experiences, while reinforcing Dubai Autodrome’s positioning as a motorsport and lifestyle destination.Dubai Autodrome operates as a subsidiary of Union Properties and hosts a range of international race series, track days, driving experiences, and community-focused activities. Its year-round offering includes race championships, karting, and experiences for families and corporate groups.As part of the partnership, StickyGinger will work to strengthen the venue’s profile among diverse audiences, including motorsport enthusiasts, families, and corporate groups, while supporting its visibility as a location for international racing events.The appointment adds to StickyGinger’s work within the automotive and mobility sector across the Middle East, alongside its broader lifestyle communications portfolio across the MENA+ region.Lucy Freeman, co-founder of StickyGinger, said the agency was pleased to be selected as Dubai Autodrome’s PR partner and noted that the collaboration reflects the agency’s experience in automotive culture and destination-led communications.