https://theprpost.com/post/7733/

Corporate communication sector grapples with salary discrepancies

In the media industry, the corporate communication field has seen significant expansion over recent decades. However, the lack of industry benchmarks and notable salary discrepancies reveal a different side of the reality.According to the India Communicators Group (ICG) Salary Survey, over 45% of salaries range between Rs 22.5 lakh and Rs 62.5 lakh. For freshers in in-house communications roles, starting salaries are generally between Rs 5.3 lakh and Rs 5.8 lakh, though they can be as low as Rs 3.5 lakh.The report indicates that median in-house salaries rise with experience, with an average increase of approximately Rs 2.3 lakh per year. It also notes that agency salaries often lag behind in-house salaries for equivalent positions.Additionally, the percentage of women in communications starts at 69% among freshers, peaks at 71% for those with 8-10 years of experience, and then declines to 42% for women with 25 years or more in the field.According to a Simplilearn Survey, 85% of professionals in India Inc are optimistic about promotions, career changes, or salary hikes in 2024.