Porter Novelli has strengthened its creative team on both sides of the Atlantic by making two senior hires into its strategic services division.Kam Ajerdi has been appointed as the US executive creative director, based at the agency?ÇÖs New York City headquarters. Ajerdi joins Porter Novelli from Zeno Group, where he was most recently SVP, group creative director. He has also held positions at Wunderman Thompson as creative director, as well as at Publicis Groupe and Havas Worldwide.?Ç£The rapid adoption of new technologies in the market and complexity of consumer preferences demands sophisticated ways of thinking and working, along with vibrant creative energies," noted Kam. "I am excited to help Porter Novelli further accelerate client solutions through innovation, collaboration, and creativity.?Ç¥Simultaneously, Rowan Adams has been named the UK creative director, based in London. He joins from Play, the consumer PR agency he founded in 2020, which later merged with its original backer, 72Point.The strategic services division, which both Adams and Ajerdi have joined, is described as the ?Ç£engine?Ç¥ powering Porter Novelli?ÇÖs new organizational structure. This is being rolled out by global CEO Jillian Janaczek as part of her ?Çÿ2024 PN Next?ÇÖ strategy. The team focuses on six capabilities: Data + Analytics, Strategy + Insights, Creative + Studio, Digital + Innovation, Earned + Influencer, and Paid + Platforms.Adams said: ?Ç£Communicating at the speed of culture requires data, strategy, and creative license, all of which lie at the heart of our strategic services engine. I am thrilled to join Porter Novelli during its next evolution.?Ç¥Janaczek added: ?Ç£Porter Novelli is evolving the industry to combine a data-led and digital-first approach with an earned-first creative solution that integrates sharp minds with smart data to solve complex business challenges. Strategic, creative thinking is a critical step to doing this effectively for our clients, and Kam and Rowan are primed to take lead roles in this part of the business.?Ç¥