M42, a leading tech-enabled healthcare company, has announced the appointment of Mazar Masud as the Senior Director of Global Corporate Communications. This strategic move comes as M42, formed from a 2023 merger between G42, a technology holding group, and Mubadala Investment Company, an Abu Dhabi-based global sovereign investor, aims to strengthen its global communications strategy.Masud, who previously served as the Managing Director of Edelman's UAE operations, brings a wealth of experience to his new role at M42. During his three-year tenure at Edelman, Masud oversaw a significant expansion, tripling the team's size and increasing revenues by 23% in 2023. He expressed enthusiasm for his new role, saying, "I've always relished creating communications strategies that align with business ambitions and goals."In his new position, Masud will focus on communicating the integration of AI and technology in healthcare, highlighting the transformative impact on traditional healthcare systems. "This is fascinating from a communications point of view and will require engagement and collaboration across markets and local and global stakeholders," he noted.Reflecting on his new opportunity, Masud added, "Change excites me. My new role will provide new learning opportunities and the scope to deeply focus on one business that is delivering a positive global impact. I?ÇÖve really bought into the vision at M42 and its potential to transform lives for the better. The stage is set for global expansion and impact, and I?ÇÖm honoured to not only be a part of this story but also central to telling it to the world."The M42 group encompasses renowned healthcare institutions such as Diaverum, Cleveland Clinic Abu Dhabi, Imperial College London Diabetes Centre, and Moorfields Eye Hospital Abu Dhabi, among others.Reflecting on his time at Edelman, Masud said, "After three wonderful years at Edelman Middle East, during which we trebled in size, I?ÇÖm proud of what the team and I built together and how we partnered with clients on the most critical issues."Looking ahead, Masud shared his excitement about joining M42 Health: "Thanks to Bonny Lawrie, when I met Hasan Jasem Al Nowais, I was amazed by his vision for M42, disrupting the traditional healthcare sector by embedding AI and technology into health to achieve a positive global impact. This vision is transformational for humanity and will benefit millions if not billions across the globe. A week in, I see that vision becoming reality, with huge growth plans ahead and the need to tell this most powerful story. As head of global corporate communications, I?ÇÖll be taking our story to the world. Let?ÇÖs get started!"