The Better World Campaign (BWC), a non-partisan organisation advocating for a strong U.S.-UN relationship, has partnered with FleishmanHillard, a global communications firm. This collaboration aims to strengthen public support within the United States for the work undertaken by the United Nations.Founded in 1999 in Washington D.C. following a historic $1-billion donation from entrepreneur Ted Turner, the BWC has consistently championed the UN's role in promoting global peace, security, and health initiatives. According to a 2014 BWC poll conducted by Public Opinion Strategies and Hart Research Associates, a strong majority (87%) of Americans believe a positive U.S.-UN relationship is important.FleishmanHillard's international affairs and public affairs teams, along with members of DDC Public Affairs, will spearhead the BWC's communication efforts. The BWC and FleishmanHillard hope their combined efforts will generate renewed public support for the UN within the United States, fostering a stronger partnership for tackling critical global issues.