Hyundai Motor Group Innovation Center Singapore has bolstered its communications team with the appointment of Nigel Yong as its new Brand and Product Communications Lead in Singapore. In this role, Yong will be responsible for overseeing media relations and crafting PR strategies for the center's customer experience programme and the IONIQ electric vehicle lineup.Yong is a seasoned communications professional with extensive experience in the automotive industry. Prior to joining Hyundai, he honed his skills as a journalist at sgCarMart, a leading automotive publication in Singapore. He then transitioned to the corporate side, holding communication roles with Volkswagen Group Singapore and Tan Chong International, a distributor of several automotive brands in Southeast Asia.This appointment comes at a pivotal time for Hyundai Motor Group, as the company ramps up its electrification efforts. The IONIQ brand represents Hyundai's commitment to electric mobility, offering a range of innovative and stylish electric vehicles. The Innovation Center in Singapore plays a key role in developing and showcasing these new technologies.Hyundai Motor Group recently announced its plans to invest $9.5 billion in the United States to build electric vehicle and battery factories, signaling its commitment to the North American market. The company is also a major player in the global hydrogen car market, with its Nexo fuel cell vehicle offering a driving range of over 600 kilometers on a single tank of hydrogen. Yong's appointment underscores Hyundai Motor Group's focus on strengthening its brand image and communications strategy in the Asia Pacific region, a key market for electric vehicle adoption.