In a strategic move to align more closely with the evolving needs of its clients, Dentsu Creative India has restructured its creative business. The new formation comprises three distinct portfolio brands: Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR. This reorganization aims to leverage the unique strengths of each brand to provide comprehensive, tailored solutions in the realms of creative media, digital experiences, and public relations.Dentsu Creative Webchutney, renowned for its groundbreaking campaigns, continues to push the boundaries of advertising and media engagement.Dentsu Creative Isobar, a leader in digital transformation, focuses on creating immersive, user-centric digital experiences.Completing the trio, Dentsu Creative PR specializes in public relations, offering strategic communication solutions to build and maintain a positive brand image. With a keen understanding of the media landscape and consumer behavior, Dentsu Creative PR crafts compelling narratives that resonate with target audiences and bolster client reputations.Also read:Webchutney and Isobar are complementary pillars of Dentsu Creative: Amit WadhwaDentsu Creative Promotes Surjo Dutt To CCO - Dentsu Creative WebchutneyTo understand the reimagining and strategic communication, and the impact of Dentsu Creative PR on Dentsu Creative, Adgully spoke to Sanjeev Anand, President, Dentsu Creative PR, to know what Dentsu PR brings to the table in terms of clients and brands and more.Talking about Dentsu Creative PR reimagining and reintroducing the creative business within the PR landscape, Sanjeev Anand, elaborated, “At Dentsu Creative PR, we are at the vanguard of reshaping the creative business within the PR landscape through the seamless integration of innovative storytelling, data-driven insights, and cutting-edge technology. Our approach is centered on providing holistic and impactful communication solutions that connect with diverse audiences across a variety of media. By leveraging our vast network and the promotion of collaborative and innovative culture, we ensure that our clients’ communications reach and deeply engage their intended audiences, resulting in significant outcomes and enduring relationships.”Dentsu Creative PR’s operations integrate with the broader Dentsu Creative frameworkAnand said, “Dentsu Creative’s broader framework enhances the functionality of Dentsu Creative PR. Utilizing the resources and synergies of a vast framework, Dentsu Creative PR functions as a crucial component of the larger Dentsu Creative network. It allows us to offer clients holistic solutions to their business challenges all under one roof. Through the integration of Dentsu’s capabilities we have strengthened our capacity to provide comprehensive and innovative solutions. To improve efficiency and effectiveness, recent changes have focused on streamlining operations, enhancing collaboration across teams, and implementing advanced technologies. We now work on clusters, serving the top clients of Dentsu India and not merely on public relations. Such initiatives are intended to provide our clients with seamless and superior service, keeping us at the forefront of the industry.”Unique values that Dentsu Creative PR bring to the tableAnand, emphasized, “Dentsu Creative is driven by the philosophy of ‘Innovating to Impact’. With a combination of creative innovation, strategic insights, and global reach, Dentsu Creative PR brings a unique value proposition to the table. Our ability to craft engrossing narratives that resonate with diverse audiences while utilizing data and technology to maximize engagement and impact is what makes us strong. We excel in brand management, strategic communications and crisis communications, ensuring that our clients' brands are not only visible but also significant and relevant. Our integrated approach, combined with a deep understanding of market dynamics and consumer behavior enables us to deliver exceptional public relations, client engagement, and brand management results.”Dentsu Creative PR’s approach client relationsAnand shared, “Our client relations strategy is based on a foundation of openness, trust, and customized solutions. We place high priority on the unique needs and objectives of each of our clients, allowing us to create customized strategies that deliver outstanding results. Regular communication, proactive problem-solving, and a commitment to excellence are at the core of our service philosophy. By continuously seeking feedback and adapting to the evolving landscape, we ensure that we not only meet but exceed clients’ expectations, fostering long-term partnerships and achieving the highest level of client satisfaction.”Vision for the futureSpeaking about his vision for the future of Dentsu Creative PR, Anand added, “My goal for Dentsu Creative PR is to establish ourselves as the foremost authority on innovative and impactful public relations. By consistently pushing the envelope of creativity, adopting cutting-edge technological advancements, and keeping a laser-like focus on client success. Our strategic initiatives include investing in talent development, fostering a culture of collaboration and inclusivity, and expanding our capabilities through strategic partnerships. By staying ahead of industry trends and consistently delivering exceptional value, we will influence PR’s future and drive success for our clients and stakeholders.”