https://theprpost.com/post/7059/

APCO expands European operations with new Kyiv office

Public affairs and communications specialist APCO announced the expansion of its European operations with a new office in Kyiv, Ukraine. The office will be led by Sonya Soutus, (pictured), a global expert in corporate and government relations with deep experience in Ukraine.Soutus brings over 30 years of experience in communications, public affairs, and brand management for multinational corporations. She has held leadership positions both in-house and at agencies, managing diverse areas like M&A communications and corporate social responsibility.Soutus' background in Ukraine is extensive. She previously served as a director at Burson-Marsteller in Kyiv, where she played a key role in public education programs and establishing the agency's presence in the country. Her experience also includes serving as the first press officer for the Ukrainian Greek Catholic Church and working as a director at Teneo.APCO's Kyiv team will focus on guiding international investors and businesses in key sectors like energy, technology, and agriculture. They will also offer expertise in government engagement, strategic communications, and navigating the evolving regulatory landscape as Ukraine progresses towards EU membership."Despite ongoing challenges, Ukraine's economic resilience and growth potential are undeniable. Our clients are seeking deeper insights and local expertise to navigate Ukraine's opportunities. We're also seeing Ukrainian companies seeking to connect with European markets and attract foreign investment. APCO's experience in Ukraine positions us perfectly to address these needs," said APCO CEO Brad Staples. Soutus echoed this sentiment, highlighting the team's commitment to client success: “We are excited about the opportunities that our new presence in Kyiv will bring. Our mission is to enable businesses to succeed in Ukraine by providing them with the insights and strategies they need to thrive in this dynamic market. APCO has an integrated offer of strategic services and a truly global presence which we know will provide significant added value to our clients.”