Brinda Iyer has joined The Estée Lauder Companies Inc. as Communications Manager – Corporate & Public Affairs. She announced the move on LinkedIn, sharing that she will work at the intersection of corporate communications, public affairs and strategic initiatives.Iyer moves to the beauty major after a two-year stint at RISE Worldwide Limited, where she served as Senior Manager – PR & Communications, Talent & CSR.Prior to that, she was Senior Manager, Marketing – Communications & PR at Nykaa. During her tenure, she led earned and owned communications strategies across Nykaa and Nykaa Fashion, driving measurable growth in brand visibility and share of voice. She also spearheaded integrated campaigns, brand launches, spokesperson profiling and CSR initiatives, including partnerships with Sambhav Foundation, the Indian Deaf Cricket Association and Slum Soccer.Earlier, Iyer spent over seven years at Genesis BCW, rising from Account Executive to Account Director. There, she handled clients across sports, FMCG, tourism and media, including NBA, Star Sports, BookMyShow, Tourism New Zealand and HUL brands such as Horlicks and Boost. Her work spanned integrated campaigns, brand management and large-scale international projects.She began her career at Mirabilis Inc: Integrated Communications, where she worked on media outreach and brand launches across hospitality, healthcare and publishing.With over 13 years of experience in strategic communications, Iyer now steps into a corporate and public affairs mandate at The Estée Lauder Companies.
