PR agency Golin has announced the promotion of Rafidah Rashid to Group Managing Director. In this newly created role, Rashid will provide centralized leadership and strategic direction for the agency's Singapore operations.Rashid brings over 13 years of experience in marketing communications to the role. Prior to her promotion, she served as Managing Director of Consumer, overseeing various sectors including beauty, lifestyle, education, and entertainment. Rashid is also a champion for diversity and inclusion, having recently been appointed co-lead of Golin's Asia Pacific Diversity, Equity & Inclusion Council.Previously, Rashid honed her skills at DeVries Global, where she started as an Account Manager and eventually rose to become Managing Director within nine years. She brings a wealth of experience to Golin and will continue to report to Darren Burns, President of Asia Pacific.Expressing happiness over appointing Fidah to this role, Darren Burns, president of Asia Pacific, said that her unmatched energy for innovation, ability to create a vibrant culture, and her unique blend of experience, make her perfect for this role.“Under her leadership, we are evolving a new era that builds off our sustained success in Singapore,” Burns said. Rafidah Rashid said: “As a leader, my mission is to champion industry-first innovations for brands, while empowering our people to reach their full potential."