Fintech giant Block, encompassing Cash App, Afterpay, TIDAL, and Square, has appointed Alice Coulthard to head its Corporate Communications for the Asia-Pacific region.Coulthard joins Block, owned by Twitter co-founder Jack Dorsey, after a successful two-and-a-half-year stint as General Manager at social media agency We Are Social.This move marks Coulthard's first foray into the client-side, taking responsibility for the entire Block brand portfolio."I couldn't be more excited to jump into the world of fintech," said Coulthard. Previously the GM at We Are Social, Coulthard embarks on a new chapter, transitioning from agency work to leading corporate communications for Block across APAC.