Beverage giant Britvic has named Coolr its new social media agency of record.Coolr will be responsible for developing and executing social media campaigns across all of Britvic's brands, including well-known names like Tango, Robinsons, and J2O. The agency will focus on creating fresh, innovative content that taps into current trends to better connect with Britvic's audience.Previously, Britvic's social media efforts were handled in-house by Infused, their digital agency. Britvic's head of digital marketing, Callum Watt, expressed his enthusiasm about partnering with Coolr, citing the agency's team's passion and creative ideas during the selection process.Coolr's UK managing director, Olivia Blairman, (pictured), echoed the sentiment, highlighting the exciting opportunity to work with Britvic's established brands. Blairman, who recently took on her new role, also mentioned Coolr's team of over 100 creatives who are eager to bring their ideas to life. This appointment comes after Coolr bolstered its creative leadership team, signaling a focus on innovation for the agency.