Australian green tech company Sircel has selected PR and creative agency Keep Left to develop a comprehensive go-to-market strategy. This strategic partnership aims to propel Sircel's growth through a refreshed brand image and a powerful communications approach.Laura Agricola, Strategy Director, Keep Left, said: “The e-waste space is coming sharp into focus as one of the major environmental issues of our time. Resources are finite, and we can’t keep doing what we’ve been doing and dumping so much e-waste into landfill. Sircel is leading the industry and solving a huge problem by bringing end-of-life technology back to life. They have an important story to tell, and we’re delighted to join forces with them to tackle the e-waste problem, head on.”Angie Bradbury, Sircel's Consulting Marketing Director, highlights the perfect fit: "With a proven track record in collaborating with technology-driven and socially-conscious brands, Keep Left stood out as the perfect partner for Sircel. The agency is helping us raise awareness for the critical and time-sensitive nature of the global e-waste crisis while conveying Sircel's market-leading capability, firmly grounded in environmental, social, and governance principles.”