Woolworths Group has announced the appointment of Simone Scoppa to the role of Senior Manager, PR & Media Relations. Scoppa will be based in Sydney and will leverage her extensive experience to shape the public image of one of Australia's leading retail groups.Scoppa joins Woolworths after a successful stint as Senior PR Manager, APAC region, for online restaurant reservation platform OpenTable. She brings over 20 years of experience in communications, having held senior positions across the finance, travel, and hospitality industries. This wealth of knowledge will be invaluable to Woolworths Group as it navigates the ever-changing media landscape and consumer demands.Simone Scoppa is a strong addition to their PR team. Her experience across various sectors will likely be a benefit as Woolworths continues to evolve and grow.