HoYoverse, the video game development and publishing company, has appointed Osmond Zhang as the new Senior Global Public Relations Manager. Osmond Zhang brings a wealth of experience in the gaming, media, and entertainment industries to HoYoverse, further bolstering the company’s strategic communications and global outreach.Osmond Zhang joins HoYoverse from his recent role as Senior Marketing Communications Manager at Riot Games, where he played a pivotal role in shaping the company's marketing strategies and communications. During his tenure at Riot Games, Zhang was instrumental in managing high-profile campaigns and fostering key industry relationships, significantly contributing to the company’s global brand presence.With over a decade of experience in communications, external relations, and events support, Zhang has developed a versatile skill set that will enhance HoYoverse’s public relations initiatives. His professional journey includes significant positions at both in-house and agency roles, including prominent firms such as Occasions Asia Pacific, CMC Inc., and Shanghai Media Group. Zhang’s expertise encompasses a broad range of areas within the media and entertainment sectors, making him a valuable asset to the HoYoverse team.HoYoverse, known for its flagship title Genshin Impact, continues to expand its influence in the global gaming market. The company’s innovative approach to game development and publishing has garnered a massive international fanbase and critical acclaim. The addition of Osmond Zhang to the team underscores HoYoverse’s commitment to strengthening its global communications strategies and enhancing its engagement with the gaming community worldwide.Osmond Zhang will be based in HoYoverse’s Shanghai office, where he will lead the company’s public relations efforts, develop strategic communication plans, and oversee media relations initiatives. His appointment is a strategic move to support HoYoverse’s ambitious growth plans and reinforce its position as a leader in the gaming industry.