https://theprpost.com/post/7699/

Jajabor Brand Consultancy wins the PR mandate for Wellbeing Nutrition

Jajabor Brand Consultancy & Wellbeing Nutrition will come together to build pathways for consumer facing brands to not just interact but engage with consumers with scalable, measurable & impact driven waysWellbeing Nutrition, in a short span of time has established itself as an innovative leading wellness brand that has become a global leader for melts®, have the world’s first clinically proven collagen from Korea, they have also developed the world’s first vegan collagen and 2 in 1 capsules with oil and beadlets for enhanced bioavailability.Their partnership with JBC is in life with this core philosophy of solving for consumer needs through scalable, innovative products & campaigns Jajabor Brand Consultancy & Wellbeing Nutrition will deploy a series of integrated comms mandates designed to push the needle on typical consumer engagement at the intersection of PR, organic comms, branded properties, digital & more New Delhi, 31st July 2024: The country’s fastest-growing, integrated Communications & PR strategic collective, Jajabor Brand Consultancy, today announced a strategic communications partnership with Wellbeing Nutrition, a leading wellness brand dedicated to revolutionise clean nutrition and the formats of delivery to create a more lifestyle-focused brand than a brand that just dispenses medicine. The brand’s focus is to disrupt the industry by delivering innovative solutions with a special focus on beauty, sports and performance categories. Through this collaboration, JBC will serve as Wellbeing Nutrition's strategic communications partner working closely with the brand to build, scale & deploy consumer focused dialogues across PR, organic comms , brand properties and more.Avnish Chabbria, Co-founder at Wellbeing Nutrition, said, “Consumers today are ditching the 'quick fix' mentality in favour of a holistic approach to wellness. At Wellbeing Nutrition, we are committed to working hand-in-hand with consumer insights to deliver innovative formats like our dissolvable melts® (oral thin strips) and groundbreaking products like the world's first vegan and vegetarian collagen with Vecollal®. Our focus on sustainability and conscious choices, including our PETA-approved vegan collagen, reflects our commitment to both human and planetary health. Partnering with Jajabor Brand Consultancy will help us expand our reach and solidify our position as a leader in the wellness industry.”Saurabh Kapoor, Co-Founder at Wellbeing Nutrition, said, “The Indian nutraceutical market is a billion-dollar opportunity in India. As consumers increasingly prioritize preventive health measures and seek natural alternatives to conventional medicine, Wellbeing Nutrition steps in to provide health solutions that are effective, safe, and delicious. We are happy to partner with Jajabor Brand Consultancy to strengthen our brand narrative and communication. We look forward to integrating a strategic approach in making Wellbeing Nutrition the go to brand for consumers' nutrition and wellbeing needs.” Upasna Dash, Founder & CEO of Jajabor Brand Consultancy said, “In 2024, the consumer behaviour has dramatically changed, therefore it’s equally important for brands also to change the way they communicate with their consumers. At JBC we love partnering with brands that have a vision to go beyond traditional PR and deploy cutting edge organic comms built on data, consumer psyche, global trends & most importantly authenticity. Wellbeing has always been that brand and we are very excited to build out their consumer dialogue journey with them. The beauty and personal care segment in the D2C ecosystem in India stands at a staggering USD 2.2 billion, showcasing the consumer shift and increased focus towards their health and wellness, making Wellbeing Nutrition a key stakeholder in enabling good health for India and joining hands as their strategic communications partner.”
https://theprpost.com/post/6424/

Jajabor joins Evolved Group, unveils India's AD VITAM alliance

Jajabor Brand Consultancy and Evolved Group have partnered to launch a joint venture- AD VITAM. Evolved Group which has worked with some of the leading brands across the globe including Google, YouTube, Unilever, and Under Armour will make its foray into the Indian market with tailor-made offerings with this collaboration. This announcement comes at a time when the India-to-global story is in full swing. This venture aims to further supercharge the India-to-global story by empowering Indian brands with the right tools to dominate the global arena. AD VITAM (which means ‘bringing to life’ in Latin) will combine the best of global best practices led by Evolved along with Jajabor’s deep-rooted hyper-local strategic insights to deliver a market-first communications collective to India’s 571 Bn+ digital media market. The new entity will be based out of India & Melbourne with creative teams spread across Singapore, Malaysia, and Indonesia. This collaboration signifies more than just a partnership; it's a strategic response to the evolving communication needs of Indian brands. AD VITAM will not only draw on global best practices but will also weave in hyper-local insights, ensuring that brands resonate authentically with the diverse and discerning Indian audience.It is India’s first transmedia storytelling alliance that will help brands ideate, conceptualize, design, and execute cohesive stories that work across multiple media platforms. The entity will operate at the intersection of integrated communication, motion graphics, presentation design, and video production. Steve Wylie, Founder of Evolved Group, added, "Indian companies are making a mark in the global arena. We believe that in the coming years, they will be dominating. Our partnership with Jajabor Brand Consultancy is a strategic move to not just meet but exceed the expectations of Indian brands that are growing at a rapid scale. AD VITAM will be a fusion of creativity and strategy, offering a unique blend of global sophistication and local authenticity.”"India is a tapestry of stories waiting to be told, and with AD VITAM, we aim to be the storytellers who understand the nuances of this market. The confluence of global best practices with hyper-local insights is the key to unlocking the full potential of brands in India," said Upasna Dash, Founder & Chief Executive Officer at Jajabor Brand Consultancy.AD VITAM is poised to usher in a new era of brand communication in India, where visual storytelling is not just a necessity but an art form. By combining the strengths of Jajabor Brand Consultancy and Evolved Group, AD VITAM promises to be the catalyst that transforms brands into compelling narratives that resonate across the diverse tapestry of the Indian market.Since its inception in 2017, Jajabor Brand Consultancy (JBC) has operated at the intersection of new-age PR, integrated communication, and digital & new media to deliver business impact for brands by using the power of storytelling.