Publicis Communications KSA, the creative powerhouse of Publicis Groupe Middle East, has appointed Hessa Al Sudairy as Executive Creative Director. In her new role, Hessa will lead the creative charge across the agency?ÇÖs Saudi operations, working closely with the Leo Burnett and Saatchi & Saatchi offices to shape and elevate brand storytelling for a rapidly growing client portfolio.Bringing over 15 years of industry experience, Hessa is renowned for crafting award-winning campaigns for iconic regional and global brands, including Apple, stc, Almarai, Red Bull, Volkswagen, and leading financial institutions. Her strategic and culturally rooted creative approach has left a significant mark across sectors such as telecom, tech, finance, FMCG, and automotive.Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, remarked: ?Ç£Hessa?ÇÖs return comes at a pivotal moment for our creative ambitions in Saudi Arabia. She brings the right mix of creative leadership, market understanding, and collaborative energy that our clients value.?Ç¥Having begun her career as a copywriter at Leo Burnett, Hessa?ÇÖs journey has now come full circle as she takes the reins of the creative leadership in one of the region?ÇÖs most dynamic markets.Fizo Younis, Chief Creative Officer, Publicis Communications KSA & Egypt, added: ?Ç£You?ÇÖre only as good as the people you work with, and Hessa raises the bar. Her creative excellence speaks for itself, but it?ÇÖs who she is as a person that makes working with her such a joy.?Ç¥Commenting on her appointment, Hessa said: ?Ç£It?ÇÖs thrilling to return to a dynamic, ever-evolving group that places integration at the heart of its offering, and to bring that to the region?ÇÖs most exciting market, KSA.?Ç¥A respected figure in the creative community, Hessa?ÇÖs work has been recognized at prestigious award shows including the Dubai Lynx, Loeries, Effies, WARC, and D&AD, and she has served as a juror for both Dubai Lynx and the Clio Awards.Her appointment reinforces Publicis Groupe?ÇÖs strategic focus on strengthening creative leadership and deepening its investment in the Kingdom of Saudi Arabia.