Nissan has introduced a new global communications structure, bringing its regional teams and capabilities under a centralized framework as part of an ongoing business transformation.The new setup integrates communications teams across Japan, Europe and the Americas into a single global network. These teams will report to Chief Communications Officer Lavanya Wadgaonkar. The structure follows a “follow-the-sun” model, enabling teams across time zones to operate continuously and collaborate on global priorities.The reorganisation combines strategy, creative and digital functions into a unified approach. The aim is to streamline workflows, reduce duplication and maintain consistency in messaging across markets, while allowing regional teams to adapt communication to local requirements.As part of the shift, Nissan has also introduced a global centre of excellence operating as a shared service. This unit brings together design, editorial, video and multimedia capabilities to support content creation across the organisation.Leadership roles have been aligned with the new structure. Strategy and creative communications will be led by Senior Director Brian Brockman, while digital communications, including social and influencer strategy, will be overseen by Senior Director Ian Rowley. International communications will be led by Vice President Katherine Zachary, serving as a global storytelling and editorial hub.Regionally, the company has combined North and Latin America into a single Americas communications unit under Vice President Jay Cooney.The company said the changes are intended to improve coordination, consistency and speed across its global communications operations.
