Chain Reaction has announced the appointment of Khaled Akbik as the new General Manager – Marketing and Communication. Akbik brings over 18 years of dynamic experience in the social and digital media landscape, having worked with leading companies on both the agency and client sides, including OMD MENA, New Media Academy, and Foodics.In his new role, Akbik will focus on expanding Chain Reaction’s social media, creative, and video production capabilities across the region. He will collaborate closely with Chain Reaction’s digital marketing teams to deliver custom solutions tailored for local, regional, and global brands and partners.“I am thrilled and honoured to join the Chain Reaction team. I look forward to working with the agency’s exceptional talent to deliver best-in-class work for our clients while expanding our product and service offering to a region teeming with potential and possibilities,” said Khaled.Khaled’s career, spanning nearly two decades, includes managing and overseeing a portfolio of regional businesses such as PepsiCo, Majid Al Futtaim, and McDonald’s. He has also directly contributed to the success of SaaS businesses like Foodics in Saudi Arabia and various government ministries and entities in the UAE.Khaled will report to Saif Jarad, Chain Reaction’s Founder and CEO. Saif commented, “Khaled’s invaluable experience in strategy, social media, and leading large teams makes him an ideal addition to our growing team. His impressive track record and wealth of experience on both the client and agency sides will be integral as we focus on expanding our portfolio of products and capabilities in MENAT, and ultimately leveling-up our commercial goals for 2024 and beyond.”With this strategic appointment, Chain Reaction aims to strengthen its market position and continue delivering innovative digital marketing solutions to its diverse clientele.