Weber Shandwick CEO Gail Heimann to retire; Susan Howe to succeed

Adgully Bureau |

Gail Heimann is set to retire from her position as global CEO of The Weber Shandwick Collective, with Susan Howe, the current global president, slated to succeed her in November.

After 28 years at Weber Shandwick and five years as the global CEO, Heimann's leadership saw the firm through significant changes, especially during the Covid-19 pandemic. Her tenure culminated in the agency being named Global Agency of the Year in 2023 and the establishment of The Weber Shandwick Collective (TWSC), encompassing 11 specialist Interpublic Group sister firms in areas like consumer marketing, public affairs, healthcare, paid media, and social-first creative.

TWSC boasts extensive sector and service expertise across 11 brands with offices on six continents. TWSC’s diverse capabilities include organisational transformation, public affairs, and digital transformation. 

Throughout her illustrious career, she has been instrumental in building and enhancing the reputations of numerous Fortune 500 companies, working on iconic brands and campaigns across various sectors.

Howe, who has been with TWSC for over 20 years, spent the last three as the global president, overseeing the firm’s four operating regions (North America, EMEA, APAC, and LatAm) and enhancing integration between TWSC’s partner agencies and practice areas.

Previously, Howe served as the company's chief growth officer and chief collaboration officer, and she played a pivotal role in major client relationships such as AB InBev, Nestle, and Kellanova.

Weber Shandwick does not currently plan to appoint a new president to replace Howe.

Howe's appointment continues Weber Shandwick’s tradition of promoting CEOs from within the agency, a practice in place since its formation from the mergers of BSMG, Shandwick, and Weber over two decades ago.